Internet Marketing

Internet marketing ( Digital Marketing) and related positioning is one of the most rapidly growing branches of marketing. This is because more and more companies are moving their business to the web and looking for potential customers there.

It consists of all activities aimed at developing a strategy for marketing a product, promoting it and presenting the brand in a favorable way using the Internet.

Activities in Internet marketing aim to increase a company’s visibility on the Internet, and one of the most common tools used for this purpose is, among others, a website. Internet marketing focuses on creating and perpetuating a brand-consumer relationship. Unlike traditional marketing, in online marketing the role of the recipient is much greater. He is not a passive recipient of marketing messages, but has the opportunity to engage in a dialogue with the brand and express his opinion in response to marketing activities.